Meanwhile, unique visitors to mobile dating apps increased 16% in the same time period. mobile dating apps With these growth trends, mobile apps can outpace dating websites in the online dating market within three years.
Right now, there are already several mobile apps, but all of them are still able to build their own user base.
Match.com’s most recent advertising campaign, launched in December, invites daters to celebrate their flaws through print and video ads carrying the message ‘Love your imperfections’.
Online dating website Firstmet has already rolled out a mobile version to appeal to more users.The Match Group and the infamous Ashley Madison website have also followed suit.Sparks network, which owns JDate and Christian Mingle.com, also released mobile apps of these sites in both Android and i OS platforms to continue serving Jewish and Christian singles.The UK’s online dating market is booming with its value rising by over 70% in the last five years to reach £165m, new research shows.The report by market research group Mintel forecasts that the market will continue its strong growth to reach £225m by 2019, but warns that concerns over safety and online abuse must be addressed.